A grassroots start up that required organisational set up consultancy within a deeper focus on Brand and Growth to define a business taking on the new era of erotism. Passionate and bold, the founders required a brand identity and growth plan that reflected their scale-up ambitions and global goals. Playing with the duality of a notoriously taboo sector, the secret sauce was to capture intrigue, power and playfulness in the Brand to work for the underground and the mass market and remaining safe to advertise. As blocks inevitably arose, we pivoted the market product fit and acquisition model to achieve something unique and highly scalable. All within a four-month timeline.