It all begins with a spark. From early start-up dreams to global brand storytelling and IPO campaigns, our work lives where vision meets momentum. With 16 years of experience spanning FinTech to Fashion, we know the brands that last are those rooted in clarity, driven by people, and brave enough to always embrace evolving.

We’re here for Founders and growing teams that want their ideas to create impact - collaborating with confidence, energy and precision.

Whether you’re launching your first venture, pitching to investors, or ready for your next bold chapter, 194 helps you build with momentum and excitement.

Founding Thoughts

  • Holly, Eggy FemTech Founder

    "As a sole founder, I was overwhelmed with ideas and struggling to distil them into a clear, focused brand and offering. Cassie’s co-creation process was exceptional—she quickly grasped the core purpose of my product and helped craft a powerful brand narrative that truly captures it’s essence. I now have a compelling and cohesive brand identity, a clear understanding of my target audience, and a focused go-to-market strategy that I can utilise for the next 6-9 months. Every session was a huge leap forward. It was a joy working with someone who truly cared about helping me succeed and knew exactly what I needed at each stage."

  • Emily, Clay Studio Founder

    “Cassie consulted me when I launched my business last year, offering invaluable advice on how to position and market myself within the fashion and beauty space. Her attention to detail is exceptional and her boundless energy is both focused and inspiring. She’s an incredible sounding board - thoughtful, sharp and generous with her insights. As a sole founder, having that kind of support has been a true lifeline. Cassie has a real talent for empathetically understanding how to speak to your audience, helping shape language that truly connects with the right clients.”