BRAND AWARENESS AND CONSIDERATION
A national TV aimed to raise the brand presence post IPO. For many business owners, their business is their baby, and we see small businesses doing extraordinary things every single day, much like babies. Small businesses in the UK are the future.
We see them creating jobs, helping communities and driving our economy forward.
Increase brand awareness, consideration, and trust with business owners post IPO. Showcasing the brand still understands how business owners feel towards their business. Told through a cinematic creative that resonates with small business owners. Providing a ‘they get us’ halo effect.
Brief
Creative direction
Marketing strategy
Marketing collateral
Messaging framework
Social media strategy
Deliverables