BRAND
AWARENESS
The collaboration featured Heinz classic soups with Cath Kidston's signature floral and novelty prints. The redesign was a first for Heinz, marking the first time the iconic cans had been redesigned in 100 years.
Placing the brand in surprising locations to boost brand awareness, footfall and sales. A never-before-seen collaboration that would introduce or ignite brand recall throughout the low season months.
Brief
Go-to-market strategy
Product development
Creative direction
Logo and naming
Marketing strategy
Visual merchandising
Deliverables