The collaboration featured Heinz classic soups with Cath Kidston's signature floral and novelty prints. The redesign was a first for Heinz, marking the first time the iconic cans had been redesigned in 100 years.

Placing the brand in surprising locations to boost brand awareness, footfall and sales. A never-before-seen collaboration that would introduce or ignite brand recall throughout the low season months.

The strategy surprised new male and younger audiences whilst reengaging current or lapsed customers, as they were delighted by the nostalgia of the brand popping up in such a familiar place - the supermarket!