GROWTH STRATEGY
The limited edition Disney x Cath Kidston collections launched across all of Cath Kidston categories including accessories, homeware, kids, and fashion. Sold globally across the world in Cath Kidston. With several collections sold in stores and online.
A global launch in 250 stores and online to tap into a new audience market with Disney. A full marketing activation calendar, launch assets and market-specific content to ensure each collection was a success over the two years.
Brief
Global market strategy
Marketing collateral
Global store and online events
Visual merchandising
Deliverables