Careology was preparing to break the US market and required a platform to talk to an entirely different healthcare market and better inform and bring in new UK clients without diluting the global brand and continuing to evolve as the leading digital cancer care platform.

After analysing different routes of the best way to address a new market and leave room for further global expansion. it A new UK and US website to be built within three months. Tailored to both markets and the audience's tone of voice, content and offerings..

Campaign: Creating more UpDays and help on the DownDays.