CAREOLOGY
GROWTH STRATEGY
Careology was preparing to break the US market and required a platform to talk to an entirely different healthcare market and better inform and bring in new UK clients without diluting the global brand and continuing to evolve as the leading digital cancer care platform.
CREATING MORE UP DAYS AND HELP ON THE DOWN DAYS
After analysing different routes of the best way to address a new market and leave room for further global expansion. it A new UK and US website to be built within three months. Tailored to both markets and the audience's tone of voice, content and offerings.
SECTOR
HealthTech
Creative direction
Messaging, Copywriting and content
Brand strategy
Visual identity
R&D
Website development and maintanence
DELIVERABLES
US and UK sales funnel, pipeline, tracking and sales analysis
US created and developed site on a headless CMS for scale and agility
IMPACT