CAREOLOGY

After five years of talking to b2c, Careology’s core proposition required b2b market to buy into going global and create a sustainable business model. The brand was loved and resonated with customers, patients and caregivers, but the businesses, healthcare teams, didn’t realise Careology could change their day-to-day working lives too. We needed to show, tell and prove Careology was revolutionising the industry. It was essential for the next stage of brand evolution to speak to the b2b market as well as retaining its highly trusted and engaged b2c audiences.

Three months of research and development resulted in a brand that combined the following: the essence of the founding story with no extra fluff, future-proofing the brand for where the cancer care market was going, and intentionally crafting a brand identity that brought the b2b audiences to the heart of Careology’s brand.

Careology now has a brand that works in harmony with its products to improve customers’ lives and drive the sector’s overall quality. Careology sells to and grows with all audiences and infrastructures in the cancer care ecosystem, with distinction and standout confidence as the sector they created grows exponentially.

“Empowering everyone in cancer care to make better decisions for themselves & those around them”.